Slobodan Adžić
Prof. Dr. Slobodan Adžić, Full Professor
Date of Birth: July 17, 1967, Pančevo, Serbia
Education
Doctoral Studies:
Faculty of Business Studies, Megatrend University, 2008–2011
Master’s Studies:
Lancaster MBA, 2004–2005
Undergraduate Studies:
Faculty of Economics, University of Belgrade, 1987–1991
Academic and Professional Career
He began his career in higher education in 2011 and is permanently employed at the Academy of Hospitality, Tourism and Wellness in Belgrade. He was elected to the position of Full Professor of Management in both the TT and DH fields, as well as in Economics.
Previously, he worked in Serbia at the Dositej College of Academic Studies in Belgrade and the Faculty of Management (FAM), Union Nikola Tesla University in Sremski Karlovci. He was also engaged in doctoral studies at the Faculty of Economics and Finance, Union Nikola Tesla University in Belgrade.
He has also taught internationally. From 2017 to 2019, he served as an Assistant Professor at the Arab Open University in Kuwait. Earlier, from 2014 to 2016, he worked as a Lecturer at King Fahd University of Petroleum and Minerals, Affiliated Colleges in Hafr Al-Batin, Saudi Arabia.
He graduated from the Faculty of Economics, University of Belgrade with a GPA of 9.18. He completed his MBA studies in the United Kingdom at Lancaster University, where he was awarded the MBA Student of the Year title and studied as a Chevening Scholar, a prestigious scholarship awarded by the UK Government. He obtained his PhD from the Faculty of Business Studies, Megatrend University.
Professor Adžić is an expert in leadership, strategic management, and marketing. During his professional career, he has also held several high-level leadership positions. He served as President of the Executive Board of the Assembly of the Municipality of Pančevo and General Director of HIP-Petrohemija in Pančevo, as well as other leadership roles in the public, social, and private sectors, both in domestic and international companies.
He has authored or co-authored more than 90 scientific and professional papers published in international and national journals, as well as presented at international and domestic congresses, conferences, and symposia. He has published 23 papers in the M20 category, 13 of which are indexed in Web of Science (WoS). Fourteen of his papers are indexed in Scopus, and he is the first or sole author in approximately 80% of his publications.
His work has received over 320 citations, with an h-index of 10. According to the categorization of the relevant ministry, his scientific contribution is valued at over 370 research points. He actively serves as a reviewer for 10 international WoS journals.
In addition to his native language, he speaks English fluently and has working knowledge of German.
Research and Academic Expertise
As an academic and professional with diverse international education and professional experience, Professor Adžić is highly qualified in the fields of leadership, management, and marketing. His ability to effectively teach these disciplines is further strengthened by his personal leadership experience, having held executive roles as both president and chief executive officer in the public and private sectors.
Many academics lack direct insight into the real expectations of business leaders. However, as both a researcher and an experienced practitioner who has managed thousands of employees, Professor Adžić possesses this unique perspective. Few leadership theories analyze leadership from the standpoint of a chief executive officer, yet this is precisely the perspective from which he studies leadership.
Another key area of his research is strategic management. He critically evaluates management theories that may appear academically well-founded but lack practical applicability. One example is the concept of the learning organization, which he has analyzed as a transient management trend.
During the COVID-19 pandemic, he conducted research on its impact on national economies and business operations, contributing to contemporary business research.
After attaining the rank of Full Professor, he expanded his research focus to new areas. His current research interests include the application of structural equation modeling in marketing, particularly CB-SEM and PLS-SEM approaches. His experience with doctoral studies, combined with a large body of methodologically diverse publications, makes Professor Adžić highly competent in the field of research methodology.